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Social media was all a twitter (pun intended!) with news that YSL was dropping the Yves from their name.  And so of course, we all awaited anxiously to see what the new Saint Laurent logo would look like.

Without further ado, here it is:

saint_laurent

Before you panic, remember the company will still be officially YSL, as the name change will only affect RTW.

What do you think of the new logo?

-L

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