Since Fifty Shades of Grey has exploded onto Best Seller Lists everywhere, it was only a matter of time before the fashion industry tried to tap into the trend. First to ride the tailcoats of the erotic novel is Marc New York, a division of Andrew Marc.
The Ana role is being played by Celebrity Apprentice contestant and Miss Universe winner Dayana Mendoza and the shoes (very large undoubtedly) of Christian are being filled by former Scottish rugby player Thom Evans (yum!).
What do you think of the ad? A smart marketing ploy or a cheap trick?