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Brand new magazine Du Jour will be fresh of the press/on iPads… well, not exactly everywhere this week.  Why? Well, in order to receive it you have to meet at least 5 of 7 criteria such as having an average net worth of $5 million, liquid assets of $1 million, a house worth $1.5 million, a golden toilet, and possession of at least one unicorn.  Just kidding–about the last two at least!

Anywho, Christy Turlington is gracing the cover.  An unlucky plebian too poor to make the cut?  Through Gilt Groupe, you can purchase the mag in digital format. There also be 15,000 hard copies available for sale for $7 a pop.

What do you think of this concept for a magazine?